Your Non-existent Paid Search Campaign Is Losing Your Business Money!

Business Paid search advertising is one of the most cost effective internet marketing strategies available. This article will provide you with information about paid search advertising and how ignoring it could cost your business a lot of money. Whether you’re a small business just starting out or a large corporation, the following information will be beneficial to you. According to a recent survey conducted by Microsoft adCenter, 59% of small businesses who own a website do not have a paid search campaign and an astounding 90% of those small businesses haven’t even given it a shot. What is Paid Search Advertising? Paid search advertising, or pay-per-click (PPC) advertising, is a form of search engine marketing where advertisers bid on keywords that their customers would type in a search bar when looking for their product or service. If a user matches a keyword to that of the advertiser, they may see one of the advertiser’s ads. When a web user clicks on an advertisement that leads directly to the advertiser’s website, the advertiser pays the bid price that the market bears for that keyword and position. These PPC ads displayed by search engines are called "Sponsored Links" and appear above or next to organic search results. Sponsored links can also appear on advertising networks, content network sites, websites and blogs. Sounds pretty easy, right? Well, to the 70% of you small business owners who would rather do your own taxes than run a paid search campaign, we hear you! Setting up, managing and maintaining a successful paid search campaign is not for the faint of heart. It requires know-how and extreme motivation. A lot of amateur marketers tend to get overwhelmed trying to manage their budget, bids, keywords and tracking. They may never know if their campaign is truly successful! On the other hand, if you never try, you could be throwing money away by failing to bring in revenue from the millions of paid search customers that may never make it to your site. This form of search engine marketing has be.e one of the most effective internet marketing strategies for businesses both large and small. What is Search Engine Marketing? Search engine marketing is a form of online marketing that tries to promote websites by increasing their visibility in the results pages of search engines. Search engine marketing methods include paid search advertising (also known as pay-per-click advertising or sponsored search advertising), paid inclusion and other forms of online paid advertising. How Can Paid Search Advertising Help My Business? Using any one of or all of the search engine marketing methods described above can help your business drive more high-qualified traffic to your website. The costs associated with each of these advertising methods varies and which ones you choose for your business depends on your marketing goals and your budget. When you hire an online marketing firm, make sure you choose one that will work with you to develop a search engine marketing strategy that best suits the needs and budget of your business. A good firm will have extensive experience with a number of search engines, including Google AdWords, Yahoo! Marketing Solutions, Microsoft adCenter, Business.. and IndustryBrains, as well as shopping feeds like ShopZilla and Shopping… Another thing to look for is a certified Google Adwords Professional on staff! About the Author: 相关的主题文章: